Why your ‘free’ email will cost you
You’re a busy professional and you work hard to build a positive brand around the work you do. In fact, many of today’s legal, accounting, real estate and other professionals benefit from having a business that conveys trust.
A lack of trust and perceived professionalism can directly translate to lost revenue
There are lots of ways you’ve worked to build a positive brand and inspire trust with your clients. Pleasant phone greetings when client calls in, a professional sign over the office entrance, even stationary on nice paper stock are important to let your clients know that you’re serious about your business.
But what about having your own domain name for email?
How professional would it look after a great conversation with a potential customer when you hand them your card with your email address belonging to one of the big email providers offering free service?
Put another way, imagine a lawyer with an email address of email@example.com. Do you think Pat’s clients would be comfortable knowing that private correspondence with their consultant are being transmitted through a free email service?
How would their perception change if Pat’s email was firstname.lastname@example.org?
Professional branding aside, there are some great reasons to have your email with your own domain name for a business email:
Who’s going to help? Delete an important email? Can’t log in to your account? Have a question about the number of emails you can send from your account? The free email service providers have self-service tools to help you figure out your problem, but what can you do if you still have a problem? Who will you talk to and how long will you have to wait for help?
Will your emails be delivered? “I didn’t receive your email”. Does this sound familiar? Free email accounts are very popular with spammers. Did you know that some mail services started blocking mass mail delivery from free email accounts with these domain names?
The switching cost to a domain-based email address later is higher. There’s a strong benefit to having people know where to find you. Changing your email address can be a lot like a retailer relocating. All your business built over the years could disappear, as customers can no longer find you.
Unintended communication could be embarrassing, even damaging. Jon Smith is our hypothetical accountant with a free webmail account at email@example.com. Can you guess the number of times his clients have emailed their sensitive financial documents (even tax returns) to firstname.lastname@example.org? Sure, it’s the client’s fault for the mistake, but could this have been prevented if he were Jon@ReliableAccountants.com?
Free email accounts are very popular these days, they have their uses. But if you are serious about your business and your brand, it might be time to consider how current and potential clients are judging you by a simple email address.
- Generous 5GB storage space
- Ability to send large attachments thanks to the 35MB message size allowance
- Industry standard pop3, imap and webmail access
- Complete spam and virus protection for both inbound and outbound emails
For only $60 per year you can have your own custom email address. It includes a domain name (your-domain.com), a business card web page and one mailbox.
Subsequent mailboxes at $35 per mailbox per year.
Contact us, we’ll be more than happy to get you started today.